Web content is constantly evolving and shifting. There may come a time when your business needs to restructure your website or move some things around for better efficiency. With this comes some challenges that we will address in this blog. Occasionally you might have the need to upgrade server capacities or purchase a new domain name. If you outsource to a third party for server services this could change your URL. Whether you are moving to a new domain or just rearranging content, be sure to include a 301 redirect every time to ensure that your traffic will be passed on to the new location. Just like a wedding reception, there are likely that you will lose customers from the transition of one place to another. Be sure to inform you customer base of the upcoming changes to ensure that they continue to follow the trail. It will take some time for the search engines to recrawl through the new changes for indexing. The quantity of content and the amount of pages/blogs/videos that are moved will determine how long it will take you to recover in regards to your search rankings. The slightest change could potentially have the same effect as a massive one on the web crawler. Be sure to update your sitemap and continue to monitor ratings and traffic data to ensure that progress is being restored. It is vital to take the same steps as when you initially set up your domain in the first place. (See previous blog posts regarding that information.) As I've mentioned before, quality is always the best policy. Revisit and revamp your business needs as necessary to retain high quality content and customer service. Just be careful not to lose all your hard earned customers along the way!
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AuthorHello! My name is Becky Gage and I'm starting a new blog called Becky's Bytes. The goal is of this blog is to take you along the process of what I'm learning about in the book "The Art of SEO, Mastering Search Engine Optimization" by Eric Enge, Stephan Spencer, and Jessie C. Sricchiola. Archives
November 2022
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