Handling any type of loss can be difficult. When it hits your business, it can be monumental. What happens now? Is it enough of a loss to slow manufacturing, do we begin to layoff employees, how do we cut costs? First things first. Let's make sure that our traffic loss data is being interpreted correctly before we make any big decisions.
Step 1: Identify the cause of the traffic loss. Is it isolated to one search engine? If so, check to see if they have reached out to you. Perhaps they've had to temporarily suspend your site due to a policy violation. Step 2: If there is no outreach from a search engine, additional research may be needed. Identify the exact date on which your traffic dropped. Were there any outside factors that would have contributed to this? Step 3: Perhaps there was an algorithmic update that caused traffic to decline that day. Panda and Penguin are two major Google algorithms that have a major impact on the internet. Let's identify the difference between the two according this Main Street post (https://www.mainstreethost.com/blog/panda-penguin-guide-google-algorithm/)
Use tools such as Panguin Tool to see if any algorithm updates were released that day. If your site was affected by a Panda algorithm update, you will need to reexamine your website and significantly revamp it. Look closely at the "me too" content. The best way to rebuild your customer base is to ensure high quality content that will get users to interact and engage. Because Google will have to "crawl" back through your redesigned content, it may take awhile before you return to pre-release traffic numbers. Panda updates are frequent so make it your mission to closely monitor what is published on your site. If traffic continues to take a hit due to algorithm updates, more than likely you haven't done enough to satisfy Panda's requirements. Keep revising. Stay away from misleading links, overuse of widgets, posts that don't relate to your content, and advertorials. Click here to learn more about what specific items Panda and Penguin algorithms are looking for.
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AuthorHello! My name is Becky Gage and I'm starting a new blog called Becky's Bytes. The goal is of this blog is to take you along the process of what I'm learning about in the book "The Art of SEO, Mastering Search Engine Optimization" by Eric Enge, Stephan Spencer, and Jessie C. Sricchiola. Archives
November 2022
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