"Words are free. It's how you use them that may cost you." -KushandWizdom
Isn't this so true? Not only in real life but in the IT world as well. Words hold so much power when you think about it. Which ones you use, or don't use can't result in very different outcomes. Researching and determining which SEO keywords are the correct fit for you is paramount. With this knowledge you can predict shifts in demand, respond to the changing market and product content that consumers are already actively seeking. This would fall under the Team Leader responsibility list...Knowing your target audience. Get to know the typical search sequences that your target audience is using. Which demographics are using them? What locations are they coming from? What times of the year are they peaking? Think strategically on what words users will search in correlation with keywords. Anticipate long tail queries to better pinpoint relevant queries. For example, a mobile phone user might query gas stations near downtown Dallas. Another item to make sure the keyword meta section is filled in. If it left blank it will send a "not provided" message to Google and will probably be left out of the SERPs. In addition, Google now is checking for co-occurrence analysis which refers to what words appear most commonly on a page and under what circumstances they appear together. So how do you maximize your keyword research? You google it of course! There are some options to help you identify what words or phrases are needed.
Some other resources include (some of the resources listed in the book are no longer available but these are still active):
It is important to note that word conversion rate vary. In other words what results for one keyword may not apply to other keywords. One keyword may result in an action such as purchasing a product or service while others may result in a deeper or more specific search. Regularly monitor keyword results so that you maximize resource investments. Happy researching!
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AuthorHello! My name is Becky Gage and I'm starting a new blog called Becky's Bytes. The goal is of this blog is to take you along the process of what I'm learning about in the book "The Art of SEO, Mastering Search Engine Optimization" by Eric Enge, Stephan Spencer, and Jessie C. Sricchiola. Archives
November 2022
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