*It is said that an hour of planning can save you ten hours of doing. In order to create web content that will equal SEO success, continuous investment is needed to ensure proper content and the correct foundation happens. When planning is properly executed, the SEO can perform much of the desired traffic for business. Online SEO marketing targets include visibility, website traffic, and high return on investment. There is not a one stop solution on this so every strategy should be custom for your business. Consider what your business is trying to promote, your competitors' strategies, and how to maximize your resources in getting your content worldwide. An effective SEO strategy takes into account: *Purpose: Are you selling products/services, obtaining leads, or gaining memberships? *Targeting customers: Understand your audience and find your niche including how they will search for you, their location, age, and gender. How to direct relevant traffic to your content? What terminology should you use in your meta tags? *Competitors: How can you stand out from your competitors? What are their strengths and weaknesses? If a firm establishment has been owned by the competitor, perhaps focus on a different area of that market? You can use Google AdWords Keyword Planner to see what your cost per click (CPC) could be *Branding goals: Be sure to use comprehensive and correct terms so the search engine can find your web presence. *Content development: create high-quality content being sure to incorporate user engagement and great links for social sharing. Content is KING. *Reputation management: How will you maintain your positive reputation online? *SWOT analysis: to help plan and evaluate your online presence All of these factors will determine the success of your online presence and traffic. Don't be afraid to ask tough questions, explore new areas, and remember your objectives.
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AuthorHello! My name is Becky Gage and I'm starting a new blog called Becky's Bytes. The goal is of this blog is to take you along the process of what I'm learning about in the book "The Art of SEO, Mastering Search Engine Optimization" by Eric Enge, Stephan Spencer, and Jessie C. Sricchiola. Archives
November 2022
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