"Disruptive event...an event that has changed something in a fundamental way." (The Art of SEO, Authors-3rd Edition: Enge, Spencer, & Stricchiola) Just like Covid has recently been a "disruptive event" and completely changed how our world operates, so has the Internet. Our lives have been forever impacted since the evolution of the Internet. Need information on why your dog behaves they do? Perhaps you need a jacket for this weekend's events. Maybe you are interested in furthering your education. All of these are available on the Internet and SEOs make all that possible for you to find each and every one. The days of physically going to the library and using its time consuming and antiquated systems are long gone. The power is at your fingertips. Let's examine search engines a little closer. There are many out there, Bing, DuckDuckGo, Brave, etc. but Google is currently the dominant stakeholder. "I'll just Google it." has become a common household phrase. A search engine's mission is to provide a relevant, speedy, and current search experience for the user. Users search with intent which means they are looking for something specific. They aren't just haphazardly browsing through some content or stumbling on information by chance. No, there's a purpose behind their query. Some users are making informational queries such as finding the manual for their vacuum cleaner that is clogged up. Others are executing transactional queries such as signing up for a free trial, a social media account, or making a financial transaction to buy those pair of jeans that just got restocked. When these searches are entered, the adaptability of the search engine is really quite phenomenal. It takes your history and tries to anticipate your desired results based on those entries. For example, if I search for hotels, it probably will only give me hotels based on my current location. On the other hand, if I before I type in my hotel search, I type in places to see in New York, the search engine will adapt and include hotels in New York in my results. Search engines aren't only monitoring and adapting your search queries, they are incorporating how you view and utilize those results as well. Have you ever noticed when you look at the results page? Most tend to make an "F" pattern as they scan the page and only see the top PAID results. Although analytics show that the higher spot ads prove to be more effective, they often come with a hefty price tag. Forward progress has brought blended search to the forefront where images, videos, news results, etc are now displayed as a part of the top search results. Search engines are adaptable and powerful. They even seem like they are "always listening" in anticipation to give us the information we "need". Next time you do a search, hopefully you will look at it a little bit different point of view.
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AuthorHello! My name is Becky Gage and I'm starting a new blog called Becky's Bytes. The goal is of this blog is to take you along the process of what I'm learning about in the book "The Art of SEO, Mastering Search Engine Optimization" by Eric Enge, Stephan Spencer, and Jessie C. Sricchiola. Archives
November 2022
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