"Before you start the SEO process, it is important to identify your target audience, your message, and how your message is relevant." (The Art of SEO, Enge, Spencer, and Sricchiola)
As I mentioned before in my Planning post, you need to know where you are going before you being your SEO journey. Now comes the task of assigning those responsibilities to team members. Ideally, the business is large enough for each team member to not be burdened with more than one responsibility but sometimes in small business one is required to wear multiple hats. A good leader defines the responsibilities of each task so that everyone is on the same page on expected results so let's do that now. Team leader is in charge of the target audience:
PR leader is in charge of:
Technical, content development and creative leader all oversee the implementation and integration of the SEO strategy.
Putting your team members in the correct spot is critical so assign based on strengths to ensure best results. When in doubt, over communicate to ensure progress is being made together as a team. Miscommunication is the fastest way to slow progress or even delete it all together! As one of my best friends always says, "Plan the work, then work the plan".
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AuthorHello! My name is Becky Gage and I'm starting a new blog called Becky's Bytes. The goal is of this blog is to take you along the process of what I'm learning about in the book "The Art of SEO, Mastering Search Engine Optimization" by Eric Enge, Stephan Spencer, and Jessie C. Sricchiola. Archives
November 2022
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